Has Google Pesonalized Search Finally Killed SEO / SEM?
Posted by Web Design Gold Coast on 19 May, 2010 with 0 comments
A lot of people have been worried about the personalized search aspect of Google's search algorithm and with good reason. The latest Google update sees more power given to the personalized search plus other factors including the speed of your website from both a page load and hosting point of view.
Personalized search results are obvious when you have multiple computers hooked up to the same internet connection. Perform a search and each computer will have different results. How is this possible you may ask?
It appears that Google is now focusing more on search history and the location where the search was performed. The reason for this according to Google is for more relevant search results. For example, if you search for a 'New York plumber' and you are in New York, you most likely want a plumber close to you so it makes sense for Google to supply websites from plumbers in New York. Sounds OK so far.
From this point on though, things get a little gray. Google will 'record' your search and subsequent action and favor further searches based on what is in your cache, your cookies and Google's own record of your searches. After this the 200 other algorithm factors such as relevance, speed, topicality, traffic, backlinks etc kick in.
So what does it mean for SEO as a service? It means what it always has. That SEO is an ever evolving specialization that requires constant refinement to be performed well. As always there will be winners and losers with the changes Google makes. We just need to learn to continue to earn!
If anyone has more information on the affects of personalized search, please post them here so we can all keep on top of this.