Things to Remember About SEO
Posted by Stacey Hood on 9 June, 2010 with 4 comments
SEO or Search Engine Optimization is a mainstay in any website development plan…. or should be. We all want those great rankings on Google, sometimes Bing and well, I guess, Yahoo also.
But just as we get SEO worked out, along comes a new algorithm that takes everything you’ve done in the past and chucks it, requiring you to, go back and figure out why you dropped from top five to 34th in rankings. The aspect of SEO is getting to be more and more important as the big players in the world move things around.
There are very simple rules to follow as you begin your endeavor into the world of SEO:
1. Being Patient. This is the number one item on my list when consulting with a client. Rome wasn’t built in a day and neither was your website. It takes a while to produce good SERPS, especially with a new site as it’s already competing with other sites for that minute bit of attention span from clients.
2. Content really is king. Fresh, relevant content can make or break your site. Content can include articles, press releases, etc. Post and post often.
3. Rankings are not the end-all, be-all. A lot of time is spent by clients and SEOs alike that they want the top rankings. It’s better to be number one!! Sure, it would be great to do that…but wouldn’t it be great if you get a hit from someone who also found your article you just posted on your site thanks to the brilliant use of keywords and relevant content? See the similarity?
4. Identifying keywords. This is the most important job of anyone performing SEO on a site. Clients mistakenly look through, what I call, “their business eyes.” Just when you think you got it all figured out…along comes some variant that throws all of your prior research down the drain. Also, make sure your keywords are being used in the content you’re producing on a regular basis. Bottom-line; if you miss out on those keywords, you’ll miss out on business.
To expound further on the keywords…Short tail and long tail keywords are a very import part of developing a keyword strategy. Short tail keywords are one or two words; brief, to the point, but there’s more competition. Long tail keywords are usually over two words long and are more specific and these can usually garner you the clients that you’re looking for. Having only 25k competitors is great, but only having 10k competitors is better!
In addition to this, look at what’s called, “Latent Semantic Indexing” of keywords. It is defined as; “an indexing and retrieval method that uses a mathematical technique called Singular Value Decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text.”
So what this means is that you should look at related keywords, not just ACTUAL keywords. For example, if your company works in the travel industry, it would be better to do the following words; travel, trips, tour, tourism versus simply, “travel.”
Don’t forget organic efforts also. This includes, (whether Google indexes them or not, better safe than sorry), Sitemaps, Title Tags, Metatags, Alt tags, Heading Tags, Increasing back links, utilizing social media to drive traffic and try to keep your keyword density around 3%, etc. There are several free tools out there that you can use to determine all of this. The final thought is not to skimp on any details or take shortcuts. Blackhat SEO can get your site banned from Google and that’s not a good thing, kiddos. If you even think that something may do this to your site, don’t do it.