Long Tail Keywords
Posted by web designer on 11 August, 2010 with 3 comments
Long tail keywords are one of the best weapons in your SEO and SEM strategy for a number of reasons.
Firstly, lets define what a long tail keyword is so we are all on the same page. A long tail keyword generally contains more words than generic keywords. For example, 'wedding invitation' is a generic keyword whereas 'wedding invitation with floral theme' is a long tail keyword.
Now lets look at the reasons long tail keywords are superior against generic keywords. For one, they have much less competition against shorter, more generic keywords. If you think about it this makes sense. Google and other search engines receive millions of searches for generic keywords so the longer your long tail keyword, the more chance Google will see your web page as unique and reward you with a higher position in the search results.
Another reason to go long tail is that people tend to be closer to the buying decision when using long tail. For example, someone shopping for info might use the keywords 'apple imac review' whereas someone ready to buy might search with the words 'buy apple imac new york'.
The trick is to define the long tail keyword searches your customers might be using and weigh them up against the amount of searches being performed. You can use Google's tools to help with the stats and make an informed decision.
Article by Terry Church, Creative Director at 2Creative - Australia's leading web design studio.