SEO & SEM Articles

Long Tail Keywords

Posted by web designer on 11 August, 2010 with 3 comments

Long tail keywords are one of the best weapons in your SEO and SEM strategy for a number of reasons.

Firstly, lets define what a long tail keyword is so we are all on the same page. A long tail keyword generally contains more words than generic keywords. For example, 'wedding invitation' is a generic keyword whereas 'wedding invitation with floral theme' is a long tail keyword.

Now lets look at the reasons long tail keywords are superior against generic keywords. For one, they have much less competition against shorter, more generic keywords. If you think about it this makes sense. Google and other search engines receive millions of searches for generic keywords so the longer your long tail keyword, the more chance Google will see your web page as unique and reward you with a higher position in the search results.

Another reason to go long tail is that people tend to be closer to the buying decision when using long tail. For example, someone shopping for info might use the keywords 'apple imac review' whereas someone ready to buy might search with the words 'buy apple imac new york'.

The trick is to define the long tail keyword searches your customers might be using and weigh them up against the amount of searches being performed. You can use Google's tools to help with the stats and make an informed decision.

Good luck!

Article by Terry Church, Creative Director at 2Creative - Australia's leading web design studio.

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Comments:

Australian Caterers

Posted on 12 August 2010

The more key words you have can only help what you do and how you are found on the net.

Paula Lee Bright

Posted on 11 September 2010

Believe it or not, I've been studying all about this "stuff" for a month, and my site launch isn't far away...

But up until this article, I never could fully understand what they were talking about when they said "long tail keywords."

I'm sure the authors meant to explain, but it didn't happen for me.

Tonight it finally did. I read your piece and everything was illuminated!

As an ultra-small start-up niche market, long tails may save me! It's a grand strategy, and one I won't forget.

Matthew Browne

Posted on 7 December 2010

The long-tail effect is perhaps one of the most important concepts that the internet in particular has given rise to.

In our own site promotion, we have attempted to focus on the specific interests and requirements that people have, rather than blanket terms.

It's hard to always guess what specific terms or phrases people are likely to use though.

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