SEO & SEM Articles

SEO Is Not the Only Way to Generate Traffic

Posted by Tanuj Rastogi on 5 September, 2011 with 0 comments

As a business owner and website owner it’s important to constantly search for new methods of generating traffic to your website. Traditionally Search Engine Optimisation has been the major method implemented by businesses and it has proven to be very successful. But over the last few years the internet space has been changing with Social Media seriously impacting traffic and trends.

Facebook is now the most visited website in the world and with this new title it is demanding that business owners turn away from Website Optimisation and start focusing on social traffic. Savvy business owners are already looking for ways of generating leads from Facebook and here are the most popular methods:

Facebook Ads Traffic

Much like Google Adwords, Facebook Ads lets you to target potential customers using Pay Per Click or Pay Per Impression advertising. One of the major advantages of Facebook Ads is the ability to target potential customers by their interest and location.

When conducting keyword research for SEO or Adwords you are only able to identify the potential characteristics of the searcher based on what they type in, but Facebook takes this to the next level. Due to the fact that users of Facebook provide in-depth personal information the targeting of your ads becomes more detailed.

Right now Facebook Ads is a very cost effective advertising medium as it is new, as more advertisers starts using it the more expensive advertising will become. Consider implementing Facebook Ads into your marketing campaign and capitalize on the cost effective ads today!

Facebook Fan Page Traffic

A FREE way of generating social buzz and traffic to your businesses website is setting up a Facebook Fan Page. Fan Pages allow users on Facebook to like your page and subscribe to the updates from those pages. It’s a little bit like building an email marketing list, but instead of opting in for email updates they are opting in for Facebook Updates.

Facebook Fan Pages provide some flexibility as you can promote your business in a visually appealing and interactive way. Here is an example of the Sigma Infotech fan page: http://www.facebook.com/sigmainfotech.com.au

You will notice the major reasons to work with Sigma Infotech and services are covered on that page and people are encouraged to like the page. This style of Facebook Fan Page has been proven to be quite effective in converting viewers into like’s. By having them like the page you build your database and increase your ability to generate revenue!

Just these two simple ways of generating traffic from Facebook could increase your businesses return on investment from internet marketing. No longer do you need to rely purely on Search Engine Optimisation as you can start targeting Social Media traffic.

The major principle you need to walk away with after reading this article is that as the internet evolves the way you can make money and generate leads will also evolve. Those businesses that embrace change and capitalize on it will see the greatest profit. Make sure you stay up to date with all the latest changes in internet marketing by joining our Fan Page here: http://www.facebook.com/sigmainfotech.com.au

Visit http://www.sigmainfotech.com.au/ for details.

For more information Follow us on Twitter - @sigmainfotech

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